What is PPC? Pay-per-click, popularly known by its abbreviation PPC, is an internet marketing model, where the advertisers pay a fee for each click an ad gets, instead of …

Email for marketing is one of the widely used mediums.  Over the years, organizations are increasingly relying on Email to carry different marketing collaterals to the targeted audience. With …

Search Engine Optimization or SEO is a set of strategies aimed at increasing the SERP (Search Engine Result Page) and to leverage the search engines potential to drive the …

Email is the leading source of communication when it comes to professional and business communications. We all know how a good mail could leave a lasting impact on the …

What strikes you when you think of a company? Different departments, sections and wings strike to most people. On a further note, you would be able to add different …

The emergence of cloud-based communication technologies changed the way business interaction takes place around. In the times of high competition everywhere, it became a necessity for businesses to adopt …

Marketing Return on Investment, popularly known as Marketing ROI, is a key performance indicator to measure the impact of marketing strategies on profit and revenue growth. For businesses and …

Social Media, perhaps, it’s not an exaggeration to say that hardly there’s any who isn’t familiar with social media. Young and elders, urban and rural folks, almost everyone is …

Drip marketing is an automated set of campaign flow over Email, SMS, Voice and Push notifications based on timelines or the user’s response. It automates the marketing and nurturing …

As discussed in Beginners Guide to SEO Basics, On-page Optimization and Off-page optimization are the two main components of SEO. Now, let’s see what is off-page optimization and what …