PPC Terminology Explained For You

What is PPC? Pay-per-click, popularly known by its abbreviation PPC, is an internet marketing model, where the advertisers pay a fee for each click an ad gets, instead of …

4 Essential Stages of Email Development Process

Email for marketing is one of the widely used mediums.  Over the years, organizations are increasingly relying on Email to carry different marketing collaterals to the targeted audience. With …

5 Best Tips for Content Optimization

Search Engine Optimization or SEO is a set of strategies aimed at increasing the SERP (Search Engine Result Page) and to leverage the search engines potential to drive the …

Cloud-based Call Center Vs On-Premises Call Center

The emergence of cloud-based communication technologies changed the way business interaction takes place around. In the times of high competition everywhere, it became a necessity for businesses to adopt …

What is Marketing ROI and How to Track it?

Marketing Return on Investment, popularly known as Marketing ROI, is a key performance indicator to measure the impact of marketing strategies on profit and revenue growth. For businesses and …

5 Major Benefits of Drip Marketing

Drip marketing is an automated set of campaign flow over Email, SMS, Voice and Push notifications based on timelines or the user’s response. It automates the marketing and nurturing …

Importance of Off-Page Optimization in the SEO

As discussed in Beginners Guide to SEO Basics, On-page Optimization and Off-page optimization are the two main components of SEO. Now, let’s see what is off-page optimization and what …