Category: Marketing CRM

What is Social CRM? Know Everything About It

Customer Relationship Management or in short CRM is one of the most commonly used software systems among organizations. Be it small, medium, or large, organizations cannot perform effectively without …

4 Essential Stages of Email Development Process

Email for marketing is one of the widely used mediums.  Over the years, organizations are increasingly relying on Email to carry different marketing collaterals to the targeted audience. With …

What is Marketing ROI and How to Track it?

Marketing Return on Investment, popularly known as Marketing ROI, is a key performance indicator to measure the impact of marketing strategies on profit and revenue growth. For businesses and …

5 Major Benefits of Drip Marketing

Drip marketing is an automated set of campaign flow over Email, SMS, Voice and Push notifications based on timelines or the user’s response. It automates the marketing and nurturing …