A strong marketing tactic alone can comprehend ROI. Most marketers know that ROI is not a simple thing that can be analyzed and measured easily. With the current market trend, it is a known fact that telephone calls play a major role in bringing up sales. However, tracking all the incoming and outgoing call data from different advertising sources is not an easy and affordable way. Emphasizing this, the virtual number became popular as it acts like a technology upholding high-on opportunities, enabling tracking and analyzing missing data, not a potential lead for SMEs. which in turn helps in ROI tracking.
A virtual number is a simple cloud-based telephonic number of any format. Landline-formatted virtual number creates a local presence, and mobile or toll-free number creates a national presence, maximizing business reach. A virtual number is mapped with multiple numbers of any format and is configurable to receive and dial calls. This number is very much flexible in extracting real-time call analytics.
Read below to understand how a virtual number works efficiently for an organization’s ROI tracking.
A Technology
A Virtual number can be used as a pilot number or a single point of contact by an organization. It can be advertised or popularized on newspaper ads, TV, radio, digital PPC, etc., building up familiarity. This number is mapped with a call forwarding feature to multiple numbers back-end, handling all business calls via one single number then an organization can track the flow of incoming calls from a particular channel. In this way, the call data becomes easier to track and analyze. The virtual number is cloud-based, and hence the data gets stored on the cloud securely.
Comprehend ROI with differentiating campaigns
For every marketing strategy, say, for instance, A missed call service, IVR service, or Bulk SMS service, different virtual numbers can be used. Now, the data like the received incoming calls for queries, subscriptions, keyword requisition, or for availing any other service or product is recorded, providing flexibility to track and analyze which channel worked best, comprehending the ROI.
Targeted Audience
Based on the marketing strategies, with the generated leads, the organization can segregate the customers according to their attributes. This list, in turn, forms a powerful marketing tool to target customers based on their interests by sending relevant and meaningful information, paving the way for engagement and closure.
These are just some of the simplest methods, a virtual number can help track and analyze calls. Any formatted virtual number facilitates extracting call statistical reports.
A virtual number is feasible to handle a flood of incoming calls. When implemented with an IVR system, callers can be routed to their favorable destinations through recorded information per their needs. This will reduce call waiting, call on hold, and missed opportunities. For swift resolutions, calls can be forwarded to agents who can receive calls through a skilled and scheduled routing system within business hours. This way, call drops can be managed efficiently without a prospectus lead. Also, when calls are unattended during nonworking hours, with voice mail integration, the caller’s message is recorded for a callback, additionally waving off the space for missing potential opportunities.
Furthermore, powerful APIs enable integrations of third-party tools and applications. virtual number promotes a professional sound to the organizations. It is not only a flexible feature to extract the call statistical analysis but also aids in enhancing customer satisfaction.
Office24by7 offers any number of virtual numbers of any format instantly for businesses on cloud and in-host. virtual number is an asset for an organization to receive, track, and analyze call data. Office24by7 is certainly well versed in extracting real-time reports and analytics, but tracking marketing ROI depends on the organization of how well they propagate virtual numbers and analyze data for business enhancements and improvements. Analyzing and comparing different marketing strategies can bring new tactics to comprehend the ROI.
