Hyperboost Your FMCD Sales With Omnichannel Communications Systems

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FMCD or Fast-Moving Consumer Durables are products like your flatscreen TV or pressure cooker which can cost you a little more than your average everyday purchase but offer more long-term value. Since these purchases happen occasionally for any individual, the rate of getting quality leads is challenging. 

For a long time, FMCD businesses have relied upon field sales teams for making pitches with distributors and retailers. This is often challenging because neither their location nor finding niche ways to create the need is often impossible. Therefore they rely on mundane pitches which may more or less look like spray and pray. 

With changes in technology and distributor dynamics, sales personnel have adopted a new system to put things on autopilot so that FMCD sales are always flowing without disruption. This system is called Omnichannel communication systems.

How does this above-mentioned autopilot work? What are the best practices to make it work? Let’s discuss these questions in detail in this blog.

“Adopt Omnichannel Communication Systems.”

Is it possible to answer this challenge faced by the FMCD business in a sentence? Yes. Adopt omnichannel communication systems for lead generation, nurturing, and conversions. 

Don’t leave your field salespersons roaming around the city like a traditional door-to-door salesman. Adopt an omnichannel communication and you can feel its impact not only in the segment that we are discussing at the moment but on different other levels as well. 

Let your agents communicate with their clients free of large physical products, bulky brochures, or pricing manuals. Create interactive presentations, attractive catalogs, and quick and intriguing videos that can create the demand that they crave for a hands-on experience.  

These digital assets are created for different buyer personas at different levels of their buying intent stages. Creating a tailored presentation like such enables you to initiate awareness and gradually draw them into buying your product as a loyal fan. Once created and a target list set out, your agents can send these digital assets or tools to their clients creating a ripple effect of informational content on various channels. These channels can include WhatsApp, SMS, Push notifications, Emails, voice broadcasts, etc. 

The most important part of developing this approach is that all these materials can be easily stored, and edited for any particular client’s tailored requirements. Therefore even if you are not physically unable to be at multiple places all at once you can engage with them through omnichannel communications. 

Let’s look at some top-rated and proven strategies to hyper-boost your FMCD sales:

Step1: Create an Automated Sales Target System

Why is it that your sales agents are taking up the precious time that they should be spending nurturing leads into doing unproductive background tasks or organizational tasks?

Stop wondering! Yes, you need to give more space for your sales agents to manually work on their Excel sheets. How to do it? This can be done easily by working automating your sales target system. 

Deploy your automated sales target system and allow your agents to keep check of their progress and predictions for closures in real time. This helps your sales agents to take advantage of the latest automation systems to perform better and meet above their expected target goals. Automations provide easy notifications for sales agents regarding their current prospects and impending closures so that they can stay on top of their potential clients. 

The sales dashboard also gives representatives insights into their client statuses and promote timely interactions for follow ups so that they are ready when their customers are ready. 

Step 2: Deploy Highly-Targeted Email Campaigns

In order to get a highly qualified list of leads, deploying targeted email campaigns act as a primary nurturing action. Based on their website navigation, purchase history and engagement levels you can set up email marketing campaigns so that your professional line in the omnichannel communication system is always active. 

Set up email campaigns for various regions, industries and customer stage in their buying process. Tools like predictive analytics help discover distributors or retailers who are in need of your service. For example, you can set up an email campaign for businesses in Gujarat before the festival of Navratri. 

You can send them targeted emails which can promote any discounts or exciting offers that can motivate them to buy from your business.

Office24by7 is a trusted email marketing service provider in India who has worked with many FMCD businesses no matter how small or large their requirements are. Try A/B testing your leads with best performing templates using Office24by7 email marketing services and get deeper insights into what works best for your target audience. 

Step 3: Create A Compelling Incentive Program

You need to set-up new niche of incentives for your clients. You can provide various offers to distributors based on their purchases, performance and referrals. 

For example, you can provide your top-performing distributors an easy 35% waiver on their orders, moderate performers with 20%, and the next best getting a 10%. This ensures that your clients are always engaged with your services are excited to the same or better in future. 

Step 4: Deploy WhatsApp Chatbot For Staff and Customer Support

WhatsApp chatbot is the new trending segment in omnichannel communciation systems when it comes to customer engagement. But, it can also be beneficial for your sales force. When clients have specific questions that needs to be answered, you cannot look numb on the face. A WhatsApp chatbot easily provides resolution to these queries.

A WhatsApp chatbot can answer most frequently asked questions, product details, or specific terms and conditions on which the client may have doubts. Any company that flaunts technology is always an attractive option to buy from. Your sales force can either look up on the chatbot themselves or let their clients check out your well created WhatsApp flow. The option to keep a real human agent at one node of your chatbot ensures that your customer queries are answered even if the scripted chatbot option fails. 

Cover topics like pricings, features, upgrades and customer service in your WhatsApp chatflow. A WhatsApp chatbot is one of the most effective way in nurturing and qualifying leads for better sales conversions. You can also pull up analytics and reports based on your customers interactions on the chatbot.

Step 5: Integrate CDP to Your Sales CRM 

A CDP (Customer Data Platform) is a tool that gathers and organizes information about your potential customers from different places. It stores this information for later use. A sales CRM provider helps you achieve not only this, but also helps manage how you talk to and interact with customers.

It’s a good idea to connect your CDP to a powerful CRM. This way, you can get the most out of all the customer information you’ve collected. The CRM adds more features that help you use this information effectively in your business.

Most sales teams already use a CRM. It helps them keep track of sales and what customers have bought before. When you combine CRM data with a CDP, your sales team can see and use even more helpful information about customers.

While both CDP and CRM handle customer data, they have different main jobs. A CRM mostly helps with sales. A CDP gives a bigger picture of customer relationships. It shows more than just what customers have bought in the past.

The CDP pulls together information from all your sources using omnichannel communciation systems. This includes the CRM, sales records, what customers do online, and social media. It organizes all this data in one place. This gives you a complete view of all the information you have about your customers.

Having all this organized data helps you create better, more targeted messages for your sales team to use. They can use this information to understand customers better and sell more effectively.

Step 6: Indentigy The Best Performing Channel

Keep your presence relevant and open on all channels where your clients might be active. Optimize relevant channels for efficient team collaboration and communication. You can optimize engagement timing and send messages intelligently to ensure impactful and personalized interactions using omnichannel marketing just like organic social media marketing.

For example, say different cohorts amongst your field sales team would prefer different channels and timing to communicate and engage. Office24by7’s omnichannel communication systems helps you to interact with customers on various channels and segments based on their interests. The analytics and report also provides you with valuable user engagement data that can reveal the patterns and preferences with which your clients interact.

For instance: client A might prefer WhatsApp communicaion between 5.00 pm- 9.00 pm but client B might prefer Email communication during the working hours.

Step 7: Analyze Your Employee Net Promoter Score

Net Promoter Score is often refered to as NPS. Normally it is just about what customers think about your company. But for us it is also a way to understand how your sales team feels about your company. In fact how your employees think about your company would reflect on the impression they make for your company. In this step we are calculating the NPS of your employees. This helps improve things inside the company, not just sales and customer happiness.

Talking face-to-face with your team can give you detailed information. Online surveys are good too. People can answer honestly because they’re anonymous. This means they don’t have to worry about getting in trouble for their opinions.

Using both in-person meetings and online surveys makes NPS more useful. It helps you get two kinds of feedback. Keep checking the scores and making small improvements. This helps make your sales strategies better and more focused on customers.

Now, let’s look at how to use many different ways to talk with your distributors and retailers. This is called an omnichannel strategy. It helps build good, long-lasting relationships with them.

There are several ways to make your brand the top choice for distributors and retailers. We’ll talk about how to use different methods to connect with them. This can help your brand stand out from others.

Step 8: Keep On Encouraging Your Loyalists

It’s important to group your distributors and retailers based on how they act. This helps you find the ones who keep coming back and are most loyal. One good way to do this is by giving them scores based on what they do. This is called an engagement score.

Office24by7 lead scoring feature helps you rank your customers based on preset conditions. It shows you how much each retailer and distributor adds to your business’s money. This helps you understand who’s most valuable to your business.

When you give scores to your distributors and retailers, you can focus on the ones most likely to buy from you. This is a smart way to use your time and energy. You can put more effort into the people who will probably give you the best results.

By using this scoring system, you can work smarter, not harder. You’ll know which distributors and retailers to spend more time with. This can help your business grow faster because you’re focusing on the right people.

Step 9: Provide Proactive Customer Support

It’s not enough for customers to just buy your products. They need to find them easy to use too. This doesn’t happen by chance. You can offer great training and support to help them. This can be an extra service or something you give for free.

When you do more than expected for your distributors and retailers, it shows you care about them. Good customer service is often why people switch from one company to another. You can use online tools like webinars, video chats, or special websites to give them training and ongoing help.

In order to provide a proactive customer support you must be available on the platform where they are available. This is possible with the use of omnichannel communication systems. Try to solve problems quickly and make it easy for customers to get help when they need it. This makes them feel more confident in your services. It shows them you’re reliable and care about their success.

You can also talk with your distributors and retailers about new products you’re selling. Share marketing ideas and ways to sell better. This helps them learn more and get better at selling your products.

When you give this extra help, it does two things. First, it helps your distributors and retailers do a better job. Second, it makes them feel more confident when they’re selling your products. This can lead to more sales and happier customers.

Step 10: Create A Great Feedback Collection Process

It’s important to create a way for your clients to easily give you feedback. Use tools that analyze data to see patterns, trends, and common problems. This helps you respond quickly to what the market needs.

Getting feedback regularly helps you engage better with clients and improve your sales strategies and products on the go. When you quickly collect and look at feedback, you can respond fast to changes in the market. This keeps you ahead of other businesses.

For example, you can use many different ways to get feedback from your retailers and distributors. You might use online forms, surveys, emails, or talk to them directly. This is the basic practical use case example of omnichannel communication systems.

Ask for different kinds of feedback. This could include what they think about your products, how well the products are selling, or what appliances customers are asking for. Get their opinions, suggestions, and observations.

When you look at all this feedback together, you get a big picture view. You can see where there might be problems or areas to improve. This helps you make your strategies better and more effective.

Looking To Make Restructure Your Sales Process?

Are you starting your sales team from scratch or dont have an effective sales process that encompasses the benefits of top end omnichannel communication systems? Dont worry. Lets work together to deploy one of the best sales processes in the entire country for your business. A sales CRM is a software which is used as a standard system to control and improve your sales. Lets start there. Get your hands on Office24by7 sales CRM software for a rate affordable to your budget. Call our sales team at +917097171717 or send an email to sales@office24by7.com to get our expert team guide you to setup and scale your sales team.