Email marketing has several advantages. Who do you contact when resources are limited, funds are tight, time is short, and conversions are required? Who do you send, or, to …
New technology appears and disappears quickly. Every week, it seems like new software or widget is released promising to make enterprises and salespeople more active, quick, and useful. Customer …
Email for marketing is one of the widely used mediums. Over the years, organizations are increasingly relying on Email to carry different marketing collaterals to the targeted audience. With …
Marketing Return on Investment, popularly known as Marketing ROI, is a key performance indicator to measure the impact of marketing strategies on profit and revenue growth. For businesses and …
Drip marketing is an automated set of campaign flow over Email, SMS, Voice and Push notifications based on timelines or the user’s response. It automates the marketing and nurturing …
In the times of instant chats of social media and dedicated chat platforms, it may appear that the Email is past its prime. True, there is a dent in …
What is Marketing Automation? Marketing automation is a combination of tools and technologies which manage the entire marketing processes across different channels automatically. In other words, it is a …
Studies show that 50% of the world population is using the mobile and almost 10 new mobile users added to this every second. Mobile phones just haven’t changed the …