Category: Marketing CRM

Email marketing has several advantages. Who do you contact when resources are limited, funds are tight, time is short, and conversions are required? Who do you send, or, to …

New technology appears and disappears quickly. Every week, it seems like new software or widget is released promising to make enterprises and salespeople more active, quick, and useful. Customer …

Email for marketing is one of the widely used mediums.  Over the years, organizations are increasingly relying on Email to carry different marketing collaterals to the targeted audience. With …

Marketing Return on Investment, popularly known as Marketing ROI, is a key performance indicator to measure the impact of marketing strategies on profit and revenue growth. For businesses and …

Drip marketing is an automated set of campaign flow over Email, SMS, Voice and Push notifications based on timelines or the user’s response. It automates the marketing and nurturing …

In the times of instant chats of social media and dedicated chat platforms, it may appear that the Email is past its prime. True, there is a dent in …

What is Marketing Automation? Marketing automation is a combination of tools and technologies which manage the entire marketing processes across different channels automatically. In other words, it is a …

Studies show that 50% of the world population is using the mobile and almost 10 new mobile users added to this every second. Mobile phones just haven’t changed the …