Number Masking – How can it benefit your business?

by May 11, 2018Call Center

Number masking | Office24by7

The increasing need to communicate and ever-changing technological innovation has led to an effective way of dealing with customers. Businesses collect potential information to personalize marketing strategies. However, the use of the Internet and the ease of online transactions have made customer privacy a constant topic of debate. Privacy and Data security are the highest priority in the connected world today.

To elevate customer engagement, communication via text message or call is necessary but not required. Companies trade phone numbers as a social demand. This can be ruled out with the Cloud Telephony feature called Number Masking. Businesses can enable boxed communication to hide employee and customer phone numbers, protecting their privacy. Office24by7 Cloud Telephony Solutions helps businesses do just that. With our Number Masking solution, you can connect customers to agents/drivers/delivery personnel/support services via a Virtual Number that forwards calls to the eventual destination and makes communication smooth.


What is Number Masking?

Number masking is a way to secure customer privacy by hiding phone numbers. However, communication does happen without dialing the phone number. Businesses can use a customer-facing number instead of dialing a number directly from a phone, which eventually forwards the calls for quick resolutions safeguarding identities.

Businesses across multiple industries can use this solution. Real estate, E-commerce, Delivery companies, and others use the call masking service to connect customer calls to varied departments without revealing the number of either.


How does it Work?

Call Management Solution of Office24by7 allows businesses to mask the number by displaying only the first four digits of the customer number to their employees. The assigned service number/Virtual Number is mapped with the user’s phone number. The company can assign privileges for the employees specifically with just a click. Likely, the call gets diverted via Office24by7 Virtual number without revealing the phone number. Also, call recording is feasible for tracking. This way, businesses can gain deep insights into customer habits and preferences.


Why is it Essential for Business?

The way to develop an impressive brand image and high loyalty in engagement. With new technologies, communication has led to numerous changes in human interaction. In recent years, innovations projected mass online interactions like hailing a cab service, cashless transactions, buying, selling, renting, etc. So, business is probed to ask for customer information, especially mobile numbers, which have become the basic identity for all communication solutions as it gives the ability to contact whenever required. Hence, customers sharing information with businesses expect assurance that their information will be kept secure. It is rightfully legalized, as many threats are associated with revealing phone numbers, like unwarranted spam calls, scams, etc.

Number Masking aptly solves the issues related to safety. Modern businesses can now provide great customer experience with the latest security standards.

How does it Benefit?

Security and Privacy are the main concerns for businesses and customers. Number Masking perfectly helps people communicate safely and provides a great experience.

The illustrated list below explains the benefits of the call masking feature:

Safeguards Privacy:

Using a Virtual Number as a customer-facing number, you can map agent mobile numbers, enable a number masking feature, and create a secure environment for your customers to have an undisturbed conversation.

Superior Customer Experience:

Knowing their phone numbers are safe shall make customers comfortable communicating with your business.

Oversee Communication:

Call initiating with just a click saves time and effort, while user–customer interaction add-on keeping them occupied on a single platform with a unique number can wave off the need for private communication.

Optimize interactions:

Using Number masking, you can maintain professionalism in your business as your job is to get connected for a business proposal.

The number Masking feature is highly beneficial in letting your customers know that your business is here to connect with them for a purpose safely and securely. It also helps them understand that your business fulfills their requirements and values privacy. For more information or a detailed demonstration, contact us at

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