5 Best Tips for Content Optimization

Search Engine Optimization or SEO is a set of strategies aimed at increasing the SERP (Search Engine Result Page) and to leverage the search engines potential to drive the …

What is Marketing ROI and How to Track it?

Marketing Return on Investment, popularly known as Marketing ROI, is a key performance indicator to measure the impact of marketing strategies on profit and revenue growth. For businesses and …

5 Major Benefits of Drip Marketing

Drip marketing is an automated set of campaign flow over Email, SMS, Voice and Push notifications based on timelines or the user’s response. It automates the marketing and nurturing …

Importance of Off-Page Optimization in the SEO

As discussed in Beginners Guide to SEO Basics, On-page Optimization and Off-page optimization are the two main components of SEO. Now, let’s see what is off-page optimization and what …

What is Content Marketing and How Does it Work?

Most of the marketing tactics have become all too familiar for everyone. People are increasingly looking to shield themselves from these marketing tactics as it’s too frequent, often intruding …