Category: Knowledge Center

Social Media types and marketing opportunities

Social media marketing is doing wonders for businesses. unprecedented reach, easy engagement options and fast-expanding user base make social media marketing a compulsory for all the businesses and brands …

PPC Terminology Explained For You

What is PPC? Pay-per-click, popularly known by its abbreviation PPC, is an internet marketing model, where the advertisers pay a fee for each click an ad gets, instead of …

5 Best Tips for Content Optimization

Search Engine Optimization or SEO is a set of strategies aimed at increasing the SERP (Search Engine Result Page) and to leverage the search engines potential to drive the …

Importance of Off-Page Optimization in the SEO

As discussed in Beginners Guide to SEO Basics, On-page Optimization and Off-page optimization are the two main components of SEO. Now, let’s see what is off-page optimization and what …

What is Content Marketing and How Does it Work?

Most of the marketing tactics have become all too familiar for everyone. People are increasingly looking to shield themselves from these marketing tactics as it’s too frequent, often intruding …