Category: Knowledge Center

What is PPC? Pay-per-click, popularly known by its abbreviation PPC, is an internet marketing model, where the advertisers pay a fee for each click an ad gets, instead of …

Search Engine Optimization or SEO is a set of strategies aimed at increasing the SERP (Search Engine Result Page) and to leverage the search engines potential to drive the …

Email is the leading source of communication when it comes to professional and business communications. We all know how a good mail could leave a lasting impact on the …

What strikes you when you think of a company? Different departments, sections and wings strike to most people. On a further note, you would be able to add different …

As discussed in Beginners Guide to SEO Basics, On-page Optimization and Off-page optimization are the two main components of SEO. Now, let’s see what is off-page optimization and what …

Most of the marketing tactics have become all too familiar for everyone. People are increasingly looking to shield themselves from these marketing tactics as it’s too frequent, often intruding …

Search Engine Optimization is a set of techniques and strategies designed with an aim to increase the traffic towards a website with a top rank in search engine result …