Email marketing has several advantages. Who do you contact when resources are limited, funds are tight, time is short, and conversions are required? Who do you send, or, to …

Companies incorrectly think that mobile marketing necessitates a large investment in applications, does not allow for customizable, focused communication, and lacks sufficient analytics to demonstrate ROI. The fact is …

New technology appears and disappears quickly. Every week, it seems like new software or widget is released promising to make enterprises and salespeople more active, quick, and useful. Customer …

Automation is no longer a differentiating advantage, but rather a need for successful customer service. Amongst the most frequent methods is to use an Interactive Voice Response (IVR) system. …

What exactly is cloud telephony? Cloud telephony is a method of delivering telephone apps as a hosted service via the cloud. It is a voice service that will not …

What is PPC? Pay-per-click, popularly known by its abbreviation PPC, is an internet marketing model, where the advertisers pay a fee for each click an ad gets, instead of …

Email for marketing is one of the widely used mediums.  Over the years, organizations are increasingly relying on Email to carry different marketing collaterals to the targeted audience. With …

Search Engine Optimization or SEO is a set of strategies aimed at increasing the SERP (Search Engine Result Page) and to leverage the search engines potential to drive the …

Email is the leading source of communication when it comes to professional and business communications. We all know how a good mail could leave a lasting impact on the …